<
https://www.fastcompany.com/90466959/dont-be-fooled-by-brands-that-do-one-good-ethical-thing-say-economists>
"Understanding our minds’ tendency to accept one positive behavior is
essential. It’s commonly used across advertising and politics to mask
significant ethical issues. “Persons shopping often consider it a blank
check to ignore other values,” says coauthor Jannis Engel, a doctoral
researcher at Karlsruhe Institute of Technology. “A little good appears
to be good enough.”
Good enough for the whole day. The researchers asked shoppers to donate
to a charity later in the day, and found that those who had chosen
eco-friendly purchases earlier were less likely to donate, using those
earlier purchases to justify their behavior. This latter behavior proved
subconscious."
Via Paul Ferguson.
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://www.xanadu.com.au/ Chief Scientist, Xanadu
http://www.glasswings.com.au/ Partner, Glass Wings
http://www.sericyb.com.au/ Manager, Serious Cybernetics
