"After 16 weeks in an industrial compost heap, we unearthed blue and
white balloons and found them totally unscathed. The knots we spent
hours painstakingly tying by hand more than four months ago were still
attached, and sparkly blue balloons still glinted in the sun.
These balloons originally came from packages that advertised them as
“100% biodegradable”, with the manufacturers assuring they were made of
“100% natural latex rubber”. The implication is that these balloons
would have no trouble breaking down in the environment.
This appeals to eco-conscious consumers, but really just fuels corporate
greenwashing — unsubstantiated claims of environmentally friendly and
*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics