"When Target Publishing cut staff pay after the first coronavirus
lockdown last year, the magazine group knew it had to make a positive
gesture to its employees. So it introduced a four-day week.
“I felt better in myself that I was able to give something back to match
the sacrifice everyone had made,” says Target’s founder and owner, David
Cann. Faced with sliding advertising sales and several cancelled
projects, the publisher of 20 titles including Natural Lifestyle and
Health Food Business had cut pay for its 30 staff by 20%.
But the shift to a four-day week brought immediate benefits for the
Essex-based company. What surprised Cann was how much more effectively
staff worked and that in July, when the situation had improved, he was
able to reinstate everyone’s pay and retain the four-day week."
Via Four-Day Work Weeks Are Here to Stay:
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*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics