"Consumer electronics is broken. We’ve all had the experience of a busted
screen, button, or connector that can’t be fixed, battery life degrading
without a path for replacement, or being unable to add more storage when full.
Individually, this is irritating and requires us to make unnecessary and
expensive purchases of new products to get around what should be easy problems
to solve. Globally though, it’s much worse. We create over fifty million tons
of e-waste each year. That’s 6 kg or 13 lb per person on earth per year, made
up of our former devices. We need to improve recyclability, but the biggest
impact we can make is generating less waste to begin with by making our
products last longer.
The conventional wisdom in the industry is that making products repairable
makes them thicker, heavier, uglier, less robust, and more expensive. We’re
here to prove that wrong and fix consumer electronics, one category at a time.
Our philosophy is that by making well-considered design tradeoffs and trusting
customers and repair shops with the access and information they need, we can
make fantastic devices that are still easy to repair. Even better, what we’ve
done to enable repair also opens up upgradeability and customization. This lets
you get exactly the product you need and extends usable lifetime too.
We know these are big claims and consumer electronics is littered with the
graves of companies with grand ideas and failed executions. The proof is going
to be in the products. We’re excited about the team of fantastic engineers and
designers we’ve pulled together who are carrying hard learned lessons from what
we’ve built before, and we’re grateful for the capable and competent partners
we’re working with who believe in our mission. We are looking forward to
showing you the Framework Laptop and showing the industry and the world a
framework for a better way."
Via Petar Kolaric at Cogent.co.
Share and enjoy,
*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics