<
https://theconversation.com/meat-and-masculinity-why-some-men-just-cant-stomach-plant-based-food-174785>
"Meat alternatives are suddenly everywhere, from burger joints to supermarket
shelves to restaurant-grade food.
One problem? For men, in particular, there is often a visceral attachment to
slaughter-derived meat. This could pose a stumbling block for an industry worth
an estimated $A9.4 billion globally in 2020 and seeing significant growth, with
grocery sales in Australia up by 46% in 2020.
Our new research is based on interviews with 36 men who recently went to vegan
restaurants in Sydney and tried a plant-based burger. We found none of these
men, who usually eat animal meat four to five times a week or more, were likely
to include plant-based alternatives in their diets permanently.
But why? That’s the interesting part. Many of our interviewees made a strong
link between animal meat and their own masculinity. “I don’t want to end up
with my friends laughing at me over a plant-based burger,” one said. Another
told us plant-based burgers were “ruining [his] reputation as a man”. A third
said he felt guilty choosing plant-based burgers: “I was feeling I was
sacrificing my manhood, my masculinity. It’s even worse when you are kind of
forced to do it as everyone around is doing it. There is no other option.”"
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
