"Several months ago, Australia’s Murdoch media news outlets launched a new
climate change campaign advocating a path toward net-zero emissions by 2050.
The launch included a 16-page wraparound supplement in all of its tabloids
supporting the need for climate action.
We do not usually expect news media to campaign for political and social
causes. Yet, here was one of the most powerful media organisations in the
country not only implying it has held an editorial stance against climate
action in the past, but also declaring a plan to reverse this position.
In announcing the launch, News Corp said a major reason climate action has
stalled in Australia is “the debate has fallen victim to a culture of constant
[…] so here you will see only positive stories: real, practical and
pragmatic solutions that will help the planet and also help Australia’s
interests as well.
Can a leopard change its spots? My analysis of the Murdoch outlets’ recent
flood coverage suggests not."
*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics