<
https://medium.com/illumination-curated/the-one-thing-that-changes-everything-in-the-climate-fight-39e9f0eb2b70>
"Since the 1970s, environmentalists have always been challenged to justify “the
extra costs” of doing the right thing for the environment. When that
justification came on a macro scale, the argument turned to who exactly pays.
It created an uphill battle. The only people undertaking true environmental
stewardship were those whose brands were enhanced by such actions. They could
view it as an investment in their reputations of doing the right things.
Organic companies, outdoor companies, and selected agribusinesses tended to
lead the way. Others continued with efforts to greenwash their businesses, but
this again was viewed as an investment in reputation management. Sometimes it
worked, and sometimes it didn’t. But one thing was always clear: Doing the
right thing by the environment was
always more expensive.
Until now."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
