<
https://www.theguardian.com/us-news/2023/jan/09/canned-wine-industry-environment>
"First came the shame. As fellow customers of my smart local Brooklyn wine shop
perused the shelves with studious looks, I slithered over to the register. “I’m
embarrassed to ask, but you don’t have any wine in cans, do you?” The clerk
gestured to a small fridge right beneath my nose. Yes, they had loads of cans.
Yes, they were proving super popular. No, he hadn’t tried the one with the fun
vintage circus illustration on the label.
The art on the 187ml can spoke to me, so I took it home, along with four
others. Together, they cost around the same amount as the last bottle I’d
bought. They tasted even better.
For the past few years, a quiet revolution has been taking place in the wine
industry. Cans are cool and bag-in-box is chic, and not just according to
Vogue. The stigma of alternative wine containers, from kegs to cartons, has
drained away. Perfectly portable, often beautifully designed cylindrical
vessels are demystifying the rarefied world of wine. Cans are shaping up to be
one of the most promising sustainable interventions in the industry."
Via
The Fixer January 11, 2023:
https://reasonstobecheerful.world/ozone-layer-healed-40-years/
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
