<
https://reasonstobecheerful.world/sustainable-fashion-apparel-impact-institute/>
"For all the attention it might draw, when a brand releases a line of clothes
made of ever-more unusual, allegedly eco-friendly materials like algae sequins,
grape leather or rotten milk, chances are the real environmental benefits are
low.
“A cool new next-gen material might get a lot of buzz, it could look good, but
the production capability may not be enough,” says Lewis Perkins, president of
the Apparel Impact Institute. “Where’s the long-term, systematic improvement?”
Perkins argues that rather than using novel materials or promoting one-off
campaigns, the best way to decarbonize the fashion industry and make it more
sustainable is a system-wide approach — largely using unsexy, tried-and-tested
techniques.
When the San Francisco-based Apparel Impact Institute launched at the end of
2017, it set out to deliver exactly that.
The institute estimates that existing solutions — such as phasing out coal use,
maximizing energy efficiency, increasing use of low-carbon fibers such as
recycled polyester and shifting manufacturing to renewable electricity — can
cut the industry’s emissions by 1.2 gigatons, the equivalent of taking 200
million cars off the road."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
