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https://www.vox.com/culture/23600020/why-rewatch-old-tv-shows-streaming-netflix>
"In the early 2000s, just a few years before Netflix began offering streaming
services and when time spent watching TV in America was at its peak, Cristel
Russell had an observation: Amid the boom of new television series, why did so
many people choose to rewatch shows they’d already seen? Russell, a professor
of marketing at the Graziadio Business School at Pepperdine University,
realized the phenomenon applied not only to television, but books, movies, and
travel experiences, too. “I thought this question had already been studied,”
she says. “And it turned out it had not.”
Russell and a collaborator, the marketing researcher Sidney Levy, interviewed
23 study participants to parse their motivations for revisiting familiar media.
Published in 2011, Russell and Levy’s paper helped define the concept of a
rewatch — volitional reconsumption — and explained why nostalgia isn’t the
primary motivation for returning to these shows."
Via Esther Schindler.
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
