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https://theconversation.com/how-digital-marketing-of-legal-but-harmful-products-escalates-health-threats-to-the-most-vulnerable-201164>
"The marketing of legal but harmful products – like alcohol and tobacco – has
always targeted our emotional desires. But it has now moved to digital and
social media, and this creates a heightened threat to public health because
both the products and the platform target our neurological response.
Promoting psychoactive products for profit by stimulating the neurotransmitters
in the brain’s reward centres, or its limbic structures, is called “limbic
capitalism”.
But as limbic capitalism has gone digital over the past decade, marketers can
now reach us on our smartphones as we use digital and social media platforms.
The algorithms that keep us swiping and tapping on images and videos stimulate
the dopamine drive in our brains that induces feelings of pleasure.
When used to promote potentially addictive products, this presents a serious
threat to public health and the wellbeing of individuals, communities and
populations. We know alcohol and tobacco products are linked to a wide range of
harms and injuries, but existing regulatory frameworks have nothing to say
about these new forms of marketing."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
