<
https://hellgatenyc.com/heres-why-youre-seeing-gross-viral-recipes-on-your-subway-commute>
'If you've taken the subway recently, you may have noticed there's a new food
trend in town: clickbait cuisine. Recipe videos for "brieghetti pie," an
engorged egg-in-a-hole "baked brunch boat," and an omelet cooked in a plastic
bag are just some of the offerings being beamed out to the MTA's millions of
daily subway riders on nearly 10,000 digital advertising screens throughout the
system.
These screens—a rare sign of new investment amidst the otherwise crumbling
infrastructure of the MTA—are paid for by the advertising company Outfront,
which has chosen to make their ad spaces more attractive to buyers by
interspersing them with content designed to draw the eye, rather than to be
particularly informative or, in the case of some of the recipes, edible.
The food videos are all done in the top down, quick-cut style of most shareable
social media content. They give the appearance of being quick and easy, often
involving transforming pre-made items (pouring French toast batter onto a sheet
pan of store-bought donuts) but are sometimes casually labor intensive (making
tiny cowboy hats out of chocolate-dipped marshmallows and potato chips). There
is something just off-putting enough about most of them to warrant a second
look. Wait, peanut butter, chocolate, and marshmallows rolled up in a tortilla?
And then grilled?'
Late stage capitalism at work.
Via
Garbage Day: Lifehack your water
https://www.garbageday.email/p/lifehack-your-water
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
