<
https://theconversation.com/netflix-and-other-streaming-giants-pay-to-get-branded-buttons-on-your-remote-control-local-tv-services-cant-afford-to-keep-up-203927>
"If you’ve bought a new smart TV in the past few years, you’ll likely have a
remote with pre-programmed app shortcuts, such as the now ubiquitous “Netflix
button”.
These branded buttons offer one-click access to select apps.
The choice and design of shortcuts vary between brands.
Samsung remotes have a monochrome design with small buttons for Netflix,
Disney+, Prime Video and Samsung TV Plus. Hisense remotes are overflowing with
12 big, colourful buttons advertising everything from Stan and Kayo to NBA
League Pass and Kidoodle.
The remote is now a thoroughly commercial space.
Behind these buttons there is a lucrative business model. Content providers
purchase remote shortcut buttons as part of negotiated deals with
manufacturers.
For streaming services, presence on the remote control provides branding
opportunities and a convenient entry point into their app. For television
manufacturers, it provides a new revenue stream.
But the TV user must tolerate unwanted advertising every time they pick up
their remote. And smaller apps – including many Australian apps – are
disadvantaged because they are typically priced out of the market."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
