<
https://www.ifixit.com/News/76724/circularity-claims-are-the-latest-marketing-mistruth>
"Companies across the globe are being criticized for using the term “circular”
as a way to bill themselves as environmentally friendly brands—without doing
the work. Business professors Maira Babri, Hervé Corvellec and Herman Stål,
writing in
Social Europe, warn that the trendiness of the “circular economy”
could make it harder to figure out who is doing work that actually benefits the
environment.
The authors worry that if widespread use of the term “circular” continues as it
has, the concept of a “circular economy” will be reduced to a savvy marketing
gimmick without delivering any real change to the linear status quo.
Use of the term “circular economy” has steeply risen in the past ten years as
businesses have become more attuned to the opinions consumers have about the
environment. But what does this term “circular economy” actually mean?
Companies marketing their products often use technical business language
implying that they are environmentally-friendly, but aren’t always as willing
to substantiate those claims."
Via Rixty Dixet.
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
