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https://www.theguardian.com/fashion/2023/oct/13/fashion-thats-begging-for-love-designers-want-to-create-meaningful-stuff>
"When the question of sustainability comes up in fashion, the focus is usually
on the physical durability of clothing. Is the construction high-quality and
precise? How are the materials used in a garment obtained? Is it recycled or
recyclable?
But there’s another axis of sustainability that’s less frequently factored in.
In 2005 Prof Jonathan Chapman, of Carnegie Mellon University’s School of
Design, popularised the term “emotional durability” in a furniture and
industrial design context.
He used it to describe design that creates an emotional attachment between
object and consumer, increasing its longevity. Now his idea has taken on its
own life. “When I wrote the book I was really trying to reach industrial
designers,” he says. “But, to my surprise, once the book was out it really
resonated with fashion designers around the world.
“I think it’s because all designers, regardless of their product focus, want to
create meaningful stuff: objects that people care about, cherish, and love.
But, in reality, and particularly in fashion, what ends up getting produced is
meaningless rubbish. [Things] people don’t care about, feel very little for,
and most definitely do not love.”
Love has little place in fast fashion’s churn: the equivalent of a truck full
of discarded clothing ends up in landfill approximately every second, while 92m
tonnes of textile waste are created every year.
So what does it take to create a garment people will actually feel for, connect
with, and hold on to?"
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
