Think $5.50 is too much for a flat white? Actually it’s too cheap, and our world-famous cafes are paying the price

Fri, 26 Apr 2024 19:41:11 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/think-5-50-is-too-much-for-a-flat-white-actually-its-too-cheap-and-our-world-famous-cafes-are-paying-the-price-226015>

"Even in a stubborn cost-of-living crisis, it seems there’s one luxury most
Australians won’t sacrifice – their daily cup of coffee.

Coffee sales have largely remained stable, even as financial pressures have
bitten over the past few years.

So too have prices. Though many of us became upset when prices began to creep
up last year, they’ve since largely settled in the range between $4.00 and
$5.50 for a basic drink.

But this could soon have to change. By international standards, Australian
coffee prices are low.

No one wants to pay more for essentials, least of all right now. But our
independent cafes are struggling.

By not valuing coffee properly, we risk losing the internationally renowned
coffee culture we’ve worked so hard to create, and the phenomenal quality of
cup we enjoy."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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