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https://theconversation.com/what-is-romantasy-our-experts-explain-the-bestselling-book-trend-224269>
"In 2015, Sarah J. Maas published
A Court of Thorns and Roses, in which teen
heroine Feyre is swept away from her human life into a world of magical fairy
court intrigue and romance. The novel, which was marketed as young adult, was
very popular. It hit, among others, the
New York Times bestseller list.
However, the short-term success of the book pales in comparison to the
longer-term success of the (five-book) series it belongs to. Maas has now sold
40 million copies of her books worldwide (as of February 2024).
A Court of Thorns and Roses (referred to by fans as ACOTAR) was already
popular on bookish social media, but it hit truly extraordinary heights with
the emergence of BookTok – the reader-generated, bookish arm of the social
media platform TikTok. Almost as soon as BookTok became a phenomenon – in
around 2020 – so too did
A Court of Thorns and Roses.
As with the works of fellow BookTok sensation Colleen Hoover,
A Court of
Thorns and Roses’ popularity drove not just book sales, but conversations.
Around this book and others like it, a new term crystallised: romantasy.
Romantasy is currently experiencing extraordinary visibility both on digital
platforms and in local bookstores.
While concrete data are scarce, there is little doubt it is selling in
remarkable numbers, both in Australia and internationally."
Hopefully we can also get some love for SF Romance.
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
