Supermarket facial recognition failure: why automated systems must put the human factor first

Sat, 18 May 2024 19:33:37 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/supermarket-facial-recognition-failure-why-automated-systems-must-put-the-human-factor-first-228284>

"The incident of a woman misidentified by facial recognition technology at a
Rotorua supermarket should have come as no surprise.

When Foodstuffs North Island announced its intention to trial this technology
in February, as part of a strategy to combat retail crime, technology and
privacy experts immediately raised concerns.

In particular, the risk of Māori women and women of colour being discriminated
against was raised, and has now been borne out by what happened in early April
to Te Ani Solomon.

Speaking to media this week, Solomon said she thought ethnicity was a “huge
factor” in her wrongful identification. “Unfortunately, it will be the
experience of many Kiwis if we don’t have some rules and regulations around
this.”

The supermarket company’s response that this was a “genuine case of human
error” fails to address the deeper questions about such use of AI and automated
systems."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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