<
https://theconversation.com/seeing-is-believing-your-neighbours-choice-to-go-solar-might-have-influenced-you-more-than-you-think-236586>
"What made you decide to go solar? Was it a sober assessment of the return on
investment? Did you want to cut your power bills? Did you want to do your bit
on climate change?
While these reasons are common, another factor might be in play: your
neighbours. The more solar panels you see around your neighbourhood, the more
likely you are to have them installed yourself. It’s a form of social license –
seeing solar near you legitimises the idea. As more people in the same area
install solar, it creates a ripple effect.
There is ample research showing humans are social animals and do care about
what their peers are doing. In our new research, we explored this neighbourhood
effect in the context of solar panel installations – and found we can quantify
it. The effect leads to an extra 15-20 solar installations per postcode per
year, on average. Scaled up, that means about 18% of new solar installs come
from the neighbourhood effect.
Now that we know this, authorities can use this technique to accelerate
Australia’s world-leading uptake of rooftop solar even further."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
