<
https://theconversation.com/what-is-necro-branding-and-whats-it-got-to-do-with-elvis-princess-diana-and-taylor-swift-240989>
"Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie,
Prince or Michael Jackson? Perhaps a beloved t-shirt, a favourite mug, a
special keyring or a novelty plate? You might not know it, but you are
participating in something known as “necro-branding”.
Necro-branding is where the image of a celebrity is sold to the public, perhaps
by their estate or by their fans, long after the celebrity has died.
These necro-branded items act almost like talismans, helping us preserve the
past and remind us of an era long gone.
Necro-branding is also shaping up to be a multibillion-dollar industry. Even
the stars of today – such as Taylor Swift – will inevitably one day become the
necro-brands of tomorrow.
And with the astonishingly rapid development of artificial intelligence (AI),
we can expect celebrities’ images to be “reincarnated” even more in the future,
and their legacies extended far beyond death."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
