In your face: our acceptance of facial recognition technology depends on who is doing it – and where

Sun, 1 Dec 2024 04:01:18 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/in-your-face-our-acceptance-of-facial-recognition-technology-depends-on-who-is-doing-it-and-where-242590>

"Facial recognition technology is becoming more widely used, but this has not
been matched by wider acceptance from the public.

Controversies continue to hit the media, with both public and private sector
organisations frequently outed for flawed deployments of the technology.

The New Zealand Privacy Commissioner is currently evaluating the results of
retailer Foodstuff North Island’s trial of live facial recognition in its
stores.

The commissioner is also considering a potential code on the use of biometrics
that would govern the use of people’s unique physical characteristics to
identify them.

But as facial recognition becomes more common, public acceptance of the
technology is inconsistent.

Retail stores, for example, tend to attract controversy when using facial
recognition technology. But there has been little resistance to the use of it
in airports. And the vast majority of people have no problem unlocking their
phones using their faces.

My research draws together 15 studies on the public acceptance of facial
recognition technology from the United States, United Kingdom and Australia.

There has been little analysis of New Zealand attitudes to the technology. So,
these studies offer a view into how it is accepted in similar countries.

What I found is that public acceptance of facial recognition technology
depended on the location of the recording – and why it was being captured."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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