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https://www.techdirt.com/2024/12/16/how-maga-media-is-like-improv-theater/>
"If you’ve ever wondered how the right-wing media ecosystem operates and why
it’s effective, try viewing it as a form of improvisational theater or improv.
In the wake of the 2024 U.S. elections, everyday people and political pundits
alike have been trying to make sense of the results and the related observation
that many Americans seem to be experiencing very different realities. These
realities are shaped by very different media ecosystems.
Democrats tend to trust institutional media and network news more than
Republicans. In contrast, Republicans have developed what they see as a more
trustworthy and explicitly partisan alternative media ecosystem that has
rapidly evolved and flourished in the internet era.
Cultivating robust alternative media has been a political strategy of the right
for decades. Given the interactive nature of social media and ongoing
investments by the right in digital media, the right-wing media ecosystem has
become a highly participatory space filled with influencers, political elites
and audiences.
These players engage in year-round conversations that inspire and adapt
political messaging. The collaborations are not tightly scripted but
improvised, facilitated by the interactivity of digital media.
For all these reasons, we, as researchers of information ecosystems and
influencer culture, find it useful to think of right-wing media as a kind of
improv theater. This metaphor helps us understand the social and digital
structure, culture and persuasive power of right-wing influence, which is
reshaping politics in the U.S. and around the world."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
