<
https://www.theguardian.com/australia-news/2025/jan/15/minerals-council-nuclear-energy-tiktok-facebook-ads>
"Australia’s peak mining lobby group is promoting nuclear energy to young
people with a social media campaign generating millions of views on TikTok
through memes about
Wicked,
The Grinch, and seasoning steak with sawdust.
The Minerals Council of Australia campaign, which appears linked with digital
communications group Topham Guerin, has also been targeting young people with
pro-nuclear Facebook ads related to video game Fortnite and a series of memes
mentioning Ikea wardrobes.
“Get Clear on Nuclear”, which launched in August 2024, has mostly shared
conventional content in support of nuclear to a relatively small audience, with
social media graphics and videos praising the technology as safe, clean and
efficient.
Its Facebook page and website, which carry authorisations from the Minerals
Council, spruik nuclear as a “reliable and affordable energy source”."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
