<
https://reneweconomy.com.au/pro-nuclear-lobby-group-ramps-up-social-media-ad-spend-by-nearly-150-pct/>
"A pro-nuclear lobby group founded by high school student Will Shackel and
backed by businessman Dick Smith has boosted its ad spend on Mark
Zuckerberg-owned Meta sites by 148 per cent in January, new data has revealed.
The splurge was noticed by London-headquartered Who Targets Me, which tracks
digital political ads, and local climate communications group Comm Declare.
The pro-nuclear group, Nuclear for Australia, spent $24,000 trying to reach 5
million people in Australia during the first month of the year.
Ads on Meta, which owns Facebook, Instagram and WhatsApp, mainly targeted
middle-aged men (45-54 years) in Queensland with claims that nuclear power is
safe, reliable and zero emissions. It also asked them to sign a petition to
lift Australia’s ban on nuclear power.
On youth-focused Tiktok, the ads were more focused on motivational explainer
videos by Shackel, memes, and recently promotions for a pro-nuclear tour by
22-year-old nuclear engineer and former Miss America, Grace Stanke, also funded
by Smith.
“In this election year, it’s clear the opponents of renewable energy will
peddle the fantasy that nuclear energy is a viable climate solution for
Australia. Nuclear power is too expensive, too slow and too much of a risk,”
said Comms Declare founder Belinda Noble.
The ramp in advertising dollar spend by this group mirrors other campaigns,
such as the Minerals Council of Australia which launched its own in August last
year.
During January it ramped advertising spending by 33 per cent to $9,937 on its
Get Clear on Nuclear campaign, which run on Youtube, Facebook, Instagram and
Tiktok.
That campaign was designed by New Zealand ad agency Topham Guerin, which worked
with Australia’s Liberal Party and the the UK’s Conservative Party in their
election-winning 2019 year.
Founding partner Ben Geurin described their 2019 UK election strategy as “water
dripping on a stone”."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
