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https://theconversation.com/farmers-investors-miners-and-parents-how-unconventional-climate-advocates-can-reach-new-audiences-249949>
"When you think about climate advocates, you’ll likely picture left-leaning
environmentalists who live in cities. This group has contributed to building
public support for climate action worldwide, through protests, petitions,
lobbying and so on.
While a majority of Australians understand that climate change is happening and
that humans are the main cause, there are still holdout groups. Acceptance of
the fact that climate change is largely caused by humans sits at 60% of
Australians, well below other countries.
Holdout groups in Australia can include people associated with political
conservatism, the business sector, farming, the resource sector, some religious
groups and some sports fans. For these groups, climate advocacy by left-leaning
environmentalists may be limited in its effectiveness.
How do you reach these groups? Our new research points to one solution:
unconventional climate advocates. That is, those not from the stereotypical
background and who belong to holdout groups. Think of groups such as Farmers
for Climate Action and the Investor Group on Climate Change.
These individuals and groups can play a crucial role in expanding the base of
the climate movement – without necessarily working with mainstream climate
groups. Better still, we found these unconventional advocates tend to receive
more sympathetic media coverage."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
