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https://thedriven.io/2025/02/26/toxic-contagion-tesla-sales-plunge-in-europe-as-consumers-and-cartoonists-respond-to-musk/>
"The plunge in Tesla electric vehicle sales across the world in the recent
months have been well documented, but nowhere is it being felt quite as deeply
as in Europe, where leading market analysts now acknowledge the toxic impact of
Elon Musk’s politics on consumers.
Two new data sets released in the last 24 hours underline the scale of consumer
push-back in Europe against the Tesla brand as a result of Musk’s far-right
political stunts, which have now become the subject of poster campaigns in
London and cartoons in European media.
As
The Driven reported earlier this month, Tesla sales plunged sharply in
many European countries in January, particularly in Spain, Portugal, the UK,
France, Germany, Denmark and EV market leader Norway.
Tesla supporters insist it is largely because consumers are waiting for the
release of the refreshed Model Y, and observe that Tesla often has a slow start
to any quarter. In Australia, they suggest the sharp January falls were in the
context of an overall weaker market.
But new Europe-wide data released by the European Automobile Manufacturers’
Association (ACEA) shows that Tesla sold just 9,945 units in January, a 45 per
cent fall from 18,161 in the same month a year earlier.
That was in a market that saw a 37 per cent boost in EV sales in the month. It
meant that Tesla’s share of the EV market in Europe and the UK – never as high
as in the US and Australia because local car makers have made more than a token
effort to go electric – has plunged from around 15 per cent in January last
year to just 6 per cent now.
Meanwhile, new data from respected EV market analyst Schmidt Automotive
Research also highlights the Tesla problems, noting the plunge in sales is not
a one-off and cannot be disassociated with Musk’s politics."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
