Why do we fall for wellness scams? Our cultural biases and myths are often to blame

Sat, 1 Mar 2025 11:29:22 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/why-do-we-fall-for-wellness-scams-our-cultural-biases-and-myths-are-often-to-blame-250790>

"Netflix’s Apple Cider Vinegar has renewed interest in Belle Gibson’s
infamous wellness scam, reminding us how vulnerable we can be to deception.
While Gibson’s scheme eventually collapsed, her story highlights how fraudsters
can exploit our psychological and cultural biases to lure us into wellness
traps.

Part of our culture includes the shared mythologies and symbols that help us
make sense of the world. These stories and symbols seem to make our lives more
“efficient” by surpassing tedious fact-checking. Over time, these cultural
codes become embedded into our psychologies, operating as background biases
that shape our decision-making.

By becoming aware of these biases, we can develop a more critical approach to
evaluating information presented to us. In doing so, we can protect ourselves
from the Belle Gibsons of the world."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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