Consumer resistance is rising in the age of Trump. History shows how boycotts can be effective

Fri, 7 Mar 2025 19:11:16 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/consumer-resistance-is-rising-in-the-age-of-trump-history-shows-how-boycotts-can-be-effective-251448>

"Boycotts are back. With people worried about everything from labour practices
and human rights to tariffs and equal opportunity initiatives, collective
consumer resistance has been rising globally.

Right now, there are several month-long boycotts of Target underway in the
United States due to the company abandoning its diversity, equity and inclusion
(DEI) programme. Longer boycotts of specific corporations, beginning with
Amazon, are scheduled for March and April.

Last week, the non-partisan, grassroots People’s Union USA organised a
“national economic blackout” by urging consumers to avoid buying anything
beyond essentials. The inaugural event was, in part, spurred by anger at
government cuts being made in the US by President Donald Trump and Elon Musk,
with organisers saying:

Our strength lies in economic power. If corporations control politicians
through money, then we control corporations by withholding ours. Targeted
boycotts, economic blackouts, and financial pressure will make them listen.

More widely, the Palestinian-led Boycott, Divestiture, and Sanction (BDS)
campaign against Israeli goods and companies has been operating for years now.
And anti-American boycotts are underway in Canada as increased tariffs take
effect .

As these campaigns gain momentum, some consumers will question how effective
boycotts are at changing corporate behaviour. But there is a long history of
ordinary citizens successfully “voting with their wallets”, even before the
term “boycott” was coined."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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