<
https://theconversation.com/how-to-build-a-cinematic-universe-the-secret-to-marvels-enormous-success-among-a-history-of-failures-250510>
"Since
Iron Man hit the big screen in 2008, the Marvel Cinematic Universe
(MCU) has made more than US$30 billion, from films to series, to merchandise
and comics. As scholars and the press have noted, key to its success is the use
of a highly gripping and elaborate “shared universe”.
A number of shared universes have popped up since the MCU, including Legendary
Pictures’ MonsterVerse (featuring Godzilla and King Kong), James Wan’s
Conjuring universe, the Star Wars universe and the rebooted DC Universe.
You might be surprised to hear they’ve actually been around for a very long
time – but most of them fail to really get off the ground."
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
