The ChatGPT Studio Ghibli Trend Weaponizes ‘Harmlessness’ to Manufacture Consent

Fri, 9 May 2025 04:05:32 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://www.artnews.com/art-news/opinion/chatgpt-ghibli-filter-ai-art-propaganda-1234740678/>

"In late March, OpenAI CEO Sam Altman announced that the company’s flagship AI
platform, ChatGPT, could produce high-quality images under its new version
GPT-4o. Within hours, a Seattle software engineer used the new capabilities to
transform a family photo into the style of Studio Ghibli films like Howl’s
Moving Castle
Princess Mononoke, and Spirited Away. The trend quickly
went viral, with Altman and other OpenAI staffers posting Ghiblified images.

As users overloaded OpenAI servers conjuring up these images, the platform
gained a million new users within an hour, eventually pushing the platform past
150 million users. By March 27, the White House, the Israel Defense Forces, and
India’s civic engagement platform had all jumped on the trend to post
Ghiblified propaganda on X. But all users posting Ghibli images—whether they
realized it or not—were participating in propaganda."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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