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https://theconversation.com/from-the-liver-king-to-ultramarathons-fitness-influencers-are-glorifying-extreme-masculinity-where-pain-is-the-point-256817>
"A new Netflix documentary about a shirtless supplement salesman who claimed to
be “natural” and was exposed as a fraud might seem like a punchline.
But
Untold: The Liver King is more than just a character study of a
well-known fitness influencer; it’s a case study of performative masculinity in
the world of social media.
Brian Johnson, better known as the Liver King, built a brand on extreme
workouts, eating raw organ meat, and evangelising about masculinity. He
preached “ancestral living” and radical self-control, all while secretly using
steroids.
And his rapid rise to popularity reveals how social media rewards the spectacle
of hypermasculinity – especially when it leans into extreme behaviours.
Extreme self-discipline, extreme exercise, extreme eating and extreme
“wellness” have all become forms of public performance on social media.
From influencers pushing steroids or “wellness” lifestyles, to the growing
popularity of ultramarathons, a new model of masculinity is going viral:
control your body, grit through pain, workout hard, and make sure everyone
hears about it."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics