Are ‘ghost stores’ haunting your social media feed? How to spot and avoid them

Fri, 11 Jul 2025 03:37:28 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/are-ghost-stores-haunting-your-social-media-feed-how-to-spot-and-avoid-them-260583>

"The offer pops up in your social media feed. The website is professional and
the imagery illustrates an Australian coastal region, or chic inner-CBD scene.

The brand name indicates this exclusive fashion retailer is based in Melbourne,
Sydney, Adelaide, or an exclusive enclave such as Double Bay or Byron Bay.

The businesses have history, having apparently been “established” 30–40 years
ago, and a story. The owners have reluctantly decided to close or relocate,
resulting in significant discounts.

However, behind the illusion of prestige and luxury, is cheap, poorly
manufactured clothing from Chinese factories.

The recent growth of these online “ghost stores” has led the Australian
Consumer and Competition Commission to issue public warning notices about four
websites.

Everly-melbourne.com, willowandgrace-adelaide.com, sophie-claire.com and
doublebayboutique.com are the four named."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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