https://www.collectorsweekly.com/articles/why-ordinary-things-go-pink/
"Score one for the Internet. Not long after Bic launched its new line of “Bic
for Her” ballpoint pens—boasting an “elegant design” that “features a thin
barrel to fit a women’s hand”—women and men alike hopped on Amazon.com to
bombard the product page with hilarious and brilliantly snarky reviews.
One woman writes, “Someone has answered my gentle prayers and FINALLY designed
a pen that I can use all month long! I use it when I’m swimming, riding a
horse, walking on the beach and doing yoga.” A man posts, “As if men hadn’t
been stripped of everything good already, Bic steps in and piles on by
encouraging women to learn to write, just like their male counterparts.”
Thanks to the women’s movement, consumers today often are quick to poke holes
in such absurdly gendered products. But this wasn’t always the case. In fact,
less than 50 years ago, many Americans believed that women did, in fact, need
everyday objects to be more elegant, delicate, and pink."
Via Esther Schindler, who wrote "It’s easy to miss the slide show at the end.
Don’t."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
