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https://theconversation.com/what-makes-a-person-cool-global-study-has-some-answers-261266>
"From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is
a word we hear everywhere – in music, in fashion, on social media. We use it to
describe certain types of people.
But what exactly makes someone cool? Is it just about being popular or trendy?
Or is there something deeper going on?
In a recent study I conducted with other marketing professors, we set out to
answer a simple but surprisingly unexplored question. What are the personality
traits and values that make someone seem cool – and do they differ across
cultures?
We asked nearly 6,000 people from 12 countries to think of someone they
personally knew who was “cool”, “not cool”, “good”, or “not good”. Then we
asked them to describe that person’s traits and values using validated
psychological measures. We used this data to examine how coolness differs from
general likeability or morality.
The countries ranged from Australia to Turkey, the US to Germany, India to
China, Nigeria to South Africa.
Our data showed that coolness is uniquely associated with the same six traits
around the world: cool people tend to be extroverted, hedonistic, adventurous,
open, powerful, and autonomous.
These findings help settle a long debate about what it means to be cool today."
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
