We need a revolution in environmental communications (commentary)

Tue, 5 Aug 2025 13:48:36 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://news.mongabay.com/2025/08/we-need-a-revolution-in-environmental-communications-commentary/>

"A recent study in the US, UK, and Australia showed that referring to the terms
“climate change” or “global warming” did not affect whether people accepted
what the science tells us—that the world’s climate is changing. But it showed
that for various reasons, ideological or otherwise, there is a significant
proportion of people who do not “believe” in climate change, despite the
overwhelming evidence. In effect, there is a widespread acknowledgment of
climate change (72%-85% of people worldwide), but multiple psychological and
structural barriers impede understanding of its nature (natural or man-made)
and the advancement of climate action. People may fail to act because climate
change does not seem relevant to themselves or people they know, may be
perceived as an abstract future threat, or they believe their actions are not
efficacious <https://www.pnas.org/doi/10.1073/pnas.2426768122>. This calls into
question what matters more when trying to convey scientific findings and
environmental messages: Are the arguments more relevant than the “marketing” of
the information?"

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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