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https://theconversation.com/werewolf-exes-and-billionaire-ceos-why-cheesy-short-dramas-are-taking-over-our-social-media-feeds-259385>
"What can you do in 60 seconds? In short dramas, or “micro dramas”, that’s
enough time for a billionaire CEO to fall in love with his contracted wife, or
for a werewolf mafia boss to break a curse.
These vertically framed, minute-long serials are reshaping the way we consume
screen entertainment.
ReelShort, NetShort and DramaBox are currently the leading short drama
platforms. DramaBox has been downloaded more than 100 million times on Google
Play, while ReelShort was ranked second on Apple’s top free entertainment apps
at the time of writing, ahead of Netflix, HBO Max, Prime Video and Disney+.
Short dramas originated in China in the early 2020s through short video
platforms such as Douyin (TikTok’s sister app) and Kuaishou (also known as
Kwai).
The format has since expanded globally through both Chinese platforms and
social media apps such as TikTok and Instagram. It reflects a growing trend in
smartphone entertainment towards shorter, scrollable content.
Our new research, which involved interviewing 12 people in the short drama
industry, shows it is creating much-needed job opportunities. At the same time,
this industry is expanding faster than regulation can catch up – and that
spells trouble."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
