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https://theconversation.com/commodifying-childhood-nz-children-see-marketing-for-unhealthy-products-76-times-a-day-263418>
"Media headlines, industry figures and research confirm what many parents
suspect: marketing to children has not only grown in scale but also in
sophistication.
It now happens in a wider variety of contexts, both physical and digital, and
in a more systematic, integrated and personalised way than ever before.
Children in Aotearoa New Zealand are growing up in a commercial environment
unlike any previous generation. Advertising isn’t just something they see
between TV programmes. It’s woven into their physical environment and the
digital platforms they use to learn, play and socialise.
Our new research showed just how pervasive this exposure is. We used data from
the earlier Kids’Cam observational study, which tracked 90 New Zealand
children’s real-world experiences using wearable cameras that captured what
they were looking at from waking up to going to sleep.
On average, we found children encountered marketing for “unhealthy” products –
junk food, alcohol and gambling, 76 times per day. That’s almost two-and-a-half
times more than their daily exposure to “healthy” marketing.
Coca-Cola topped the list of most frequently encountered brands, appearing 6.3
times a day on average. The findings also show stark inequalities. Children
from more socioeconomically deprived areas were exposed to significantly more
unhealthy marketing for junk food."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
