5 types of ‘wellness woo’ that borrow from mainstream medicine

Wed, 12 Nov 2025 23:08:43 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/5-types-of-wellness-woo-that-borrow-from-mainstream-medicine-262329>

"What we consider “fringe” or “mainstream” changes over time. That applies to
health and medicine too.

For instance, massage was once considered a fringe therapy but in the 19th
century it morphed into what we know today as physiotherapy.

Likewise, Swiss doctor Maximilian Bircher-Benner wasn’t taken seriously when he
said we should eat oats and fruit for breakfast. But he was onto something: he
invented muesli.

There has also been traffic in the other direction. Legitimate medical
therapies have turned up in the weird health borderland of beauty and
“wellness”.

When untrained or barely trained people use these therapies, they can do real
harm.

Here are five examples of wellness trends that borrow from mainstream
medicine."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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