Here’s what Black Friday sales shopping does to your brain

Mon, 24 Nov 2025 19:27:09 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/heres-what-black-friday-sales-shopping-does-to-your-brain-269591>

"Every November, Black Friday arrives with big claims of massive savings and
“one-day-only” deals. We are bombarded with offers that seem too good to pass
up. But beneath all this lies something far more strategic.

Black Friday is not simply about a day (now more than a fortnight) of
discounts. It’s also a psychological event, carefully designed to take
advantage of how our brains make decisions.

Understanding some of the science behind this process can help us recognise
when we are being pushed to spend more than we intended."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

Comment via email

Home E-Mail Sponsors Index Search About Us