<
https://theconversation.com/what-makes-people-more-likely-to-give-to-charity-after-a-disaster-new-research-273217>
"The scope and breadth of natural disasters facing Australia right now can feel
overwhelming.
Victoria, still reeling from disastrous, widespread bushfires, faced a new
threat last week as a “historic deluge” caused flash flooding in several
coastal towns. Queenslanders, meanwhile, have been grappling with flooding from
ex-Cyclone Koji.
Disasters like these don’t just only destroy homes and lives, they also leave
lasting scars on individuals, communities, and the environment. Though local
support efforts are vital, they aren’t always enough, and further help becomes
essential.
To fill in these gaps, many charities launch campaigns to raise money and
encourage action that helps others from people who are far-removed and
unaffected. However, with so many causes competing for attention and global
priorities constantly shifting, it’s harder than ever for these campaigns to
break through the noise.
Our new research, published in the
Journal of Public Policy and Marketing,
wanted to understand something big: does distance really matter when it comes
to helping others?
And if it does, how can charities use that knowledge to make their campaigns
more effective – whether the cause is close to home or far away?"
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
