Woolworths’ AI agent rambled about its ‘mother’. It’s a sign of deeper problems with the tech rollout

Tue, 3 Mar 2026 02:53:22 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/woolworths-ai-agent-rambled-about-its-mother-its-a-sign-of-deeper-problems-with-the-tech-rollout-277072>

"Recently some Australian shoppers got more than they bargained for when they
chatted with Woolworths’ artificial intelligence (AI) assistant, Olive.

Instead of sticking to groceries, recipes and basket suggestions, Olive
reportedly produced strange, overly human-like responses. It talked about its
“mother” and offered other personal-sounding details.

Further testing revealed pricing errors for basic items. And when I asked about
the price of a specific product, Olive didn’t provide a clear answer. Instead,
it checked whether the item was in stock and explained pickup fees.

So what exactly is going on here? And what lessons might these incidents hold
for businesses and consumers alike?"

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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