Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it

<https://theconversation.com/many-tourism-hotspots-are-de-marketing-with-mixed-success-we-researched-the-smartest-ways-to-do-it-276966>

"Those who watched the recent Milan Cortina Winter Olympics and Paralympics
probably placed Italy high on their travel bucket lists.

Global events frequently generate abrupt spikes in visitor demand.

This is a boon for many tourism operators and business owners, but it often
leads to short-term yet significant pressures on destinations, resulting in
concerns regarding overtourism.

Some destinations are therefore actively trying to reduce tourism – with mixed
success.

We recently researched how tourism destinations could do this successfully
without causing major disruptions."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics