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https://www.positive.news/society/youth/the-young-traders-reviving-britains-market-stalls/>
"From behind his market stall Alex Ward watches children dare each other to try
spoonfuls of Charva Lava, a pineapple and mango hot sauce with a sting in its
tail. Some swagger forward, while others bottle it.
“That’s the great thing about market stalls: you meet your customers, you
immediately see how they react to your products. You also see the geezers who
run a mile as they don’t want to look like wimps ’cause they can’t handle their
chilli,” he laughs.
Ward, aged 27, runs Chilli Charva with his older brother Tom, 32, trading
across the north of England from their Rotherham base. The brand evolved from
their childhood Sunday dinners, when the brothers used to douse them in Tabasco
and dare each other, as Alex puts it, to “go big” with competitive chilli
consumption.
‘Charva’ is northeastern slang for a flashy, working-class lad, and today they
lean into their brand, manning their stall in black leisurewear, bucket hats
and chain necklaces.
They are among an estimated 30,000 market traders operating in the UK, and are
the new generation of young traders who are picking the market stall over a
university place or an apprenticeship."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
