Would you buy milk from a gene‑edited cow? Consumers may be more open than you think

<https://theconversation.com/would-you-buy-milk-from-a-gene-edited-cow-consumers-may-be-more-open-than-you-think-284419>

"As temperatures rise, New Zealand’s dairy farmers face a growing challenge:
keeping cows cool enough to remain productive.

Heat stress can reduce milk production, harm animals and lower the
environmental efficiency of dairy farming. For an economy so heavily reliant on
dairy exports, the stakes are significant.

Over recent years, scientists have been exploring whether gene editing can
deliver dairy cattle better able to cope with warmer temperatures, while
producing fewer methane emissions. There is also potential for dairy products
that carry valuable functions, such as being allergy-free.

Yet, regardless of the scientific promise behind such products, they still must
gain consumer acceptance. Would shoppers actually buy gene-edited milk?

Our recently published study suggests they might, particularly if the products
offer clear personal benefits and are priced competitively."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics