<
https://www.theguardian.com/australia-news/2026/jun/28/pro-one-nation-facebook-groups-foreign-meme-factories-monetised-content-ntwnfb>
"Some of the largest One Nation supporter groups on Facebook appear to be run
from overseas by foreign digital creators who monetise content.
Guardian Australia examined 14 of the largest pro-One Nation public groups
with at least 8,000 members, and found most were created this year.
While some groups appear to be longstanding and set up by genuine supporters,
the majority are full of content overwhelmingly fed by what digital media
researcher Timothy Graham said appeared to be “a foreign-run, predominantly
Indonesian, for-hire engagement farm operation”.
Many of the administrators and top posters in these public groups are tagged as
“digital creators” and offer subscriptions, meaning they may be making money
through Facebook programs that allow forms of content to be monetised.
“The people who comment, by contrast, are overwhelmingly genuine, established
Australian accounts,” Graham, an associate professor in digital media at
Queensland University of Technology, said. “The operation therefore harvests a
real Australian audience for engagement and money.”
One of the largest groups with more than 117,000 members is run by at least two
administrators whose personal profiles indicate they speak Indonesian and are
based in south-east Asia. They are tagged as digital creators.
On their personal profiles, some of these administrators post images from
Meta’s back-end, including charts in Indonesian that show their content is
popular in Australia. Others post clips that show their Facebook earnings based
on views of their content, and lament slow months."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
