<
https://www.theguardian.com/lifeandstyle/ng-interactive/2026/jul/02/why-is-smoking-cool-again>
"Have you heard? Smoking is back. Or rather, have you seen?
Kylie Jenner lit up on the cover of
Vanity Fair. Madonna and Hailey Bieber
posed with cigarettes in
Interview. Cool girl fashion brands Khaite and Dôen
have been handing out branded packs at parties.
Zendaya’s character Rue is shown puffing away in the most recent series of
Euphoria, where she literally works in a smoke shop. One fan even asked on
Reddit what brand she favoured.
Cigarettes’ return to pop culture has hardly been subtle. Dedicated Instagram
accounts post current and archival shots of celebrities looking stylish while
increasing their risk of developing lung cancer by about 25 times, and
publications collate listicles of stars who smoke.
Public health non-profit Truth Initiative’s
Lights, Camera, Tobacco? report
found that tobacco depictions in the 15 most popular streaming shows among
15-to-24-year-olds rose by 110% between 2021 and 2022. More than half (53%) of
young people’s most-watched shows featured tobacco imagery. Three of the top
eight were animations, including
The Simpsons.
Tobacco imagery in music videos has also increased. In 2021, almost 13% of top
Billboard music videos depicted smoking. By 2022 that had more than doubled to
28%."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
