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https://www.positive.news/environment/can-provocative-climate-messaging-on-only-fans-cut-through-social-medias-noise/>
"As part of a climate communications project, I joined OnlyFans. It wasn’t a
publicity stunt, it was an attempt to answer a question that sits at the heart
of my work: if the climate crisis is one of the defining issues of our time,
why do so many people still tune out?
My job is to help ordinary people understand existential risks to humanity in a
way that does not make them want to switch off. Some people wonder why that job
needs to exist at all. If terrible things are coming, surely humanity should
respond at the level of the risk?
Sadly, humans are not rational, and fossil fuel companies have preyed on that
knowledge for decades. Since the industry first learned of its own polluting
powers, it has spent tens of billions of dollars trying to influence public
opinion, lobby governments and spread climate doubt among ordinary people.
If that bored you, there’s a reason for that. I just shared alarming facts with
no emotional experience, no solution, no way through. And you do not know me,
so why should you listen?
The human brain is not built to absorb warnings about slow-moving, existential
threats when they come with no clear route out, so turning away is not
irrational, it is protective. What a lot of people never hear is that there is
a lot we can do, both to stop the climate crisis getting worse and to adapt to
what has already happened. Part of my work is finding new ways to share that
information, and to cut through the confusion created by fossil fuel
billionaires.
That is where
Headline Newds came from. Some of the most intimate parasocial
relationships that exist right now, especially among people climate
communications often fail to reach, are on OnlyFans, the online subscription
platform favoured by adult content creators. So what would happen if we worked
with comedy and OnlyFans stars to communicate urgent climate science, political
context and solutions to people who usually scroll past this stuff?"
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
