<
https://www.cbc.ca/news/world/megan-rapinoe-trans-rights-9.7269925>
“U.S. soccer legend Megan Rapinoe is known as much for her athleticism —
winning two World Cups and two Olympic medals — as for her longtime advocacy
work.
And she claims the latter just cost her a brand deal.
A few months ago, Rapinoe was packing to fly out for a FIFA World Cup 2026
shoot when she got a call from her agent that they'd pulled her from the spot,
she wrote in a July 13 guest piece in
Marie Claire. The brand, which she
didn't name, had recently implemented artificial intelligence software that
"flagged potential talent for 'risk,'" Rapinoe wrote.
"Mine was that I spoke in support of trans rights," she wrote.
"Anti-inclusion politicians have made the conversation around trans athletes in
sports so muddied and full of false fearmongering that brands lacking moral
clarity are running from mere association."
Organizations and brands are increasingly using AI to screen celebrities and
influencers for endorsement risk to avoid potential controversy.”
Via Susan ****
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
