https://www.garbageday.email/p/you-get-what-you-pay-for
"Comedy musician Kyle Gordon has done it again. He followed up his massive 2023
viral song “Planet Of The Bass” with another huge social hit, “Mr. Jambo,” a
Paul Simon
Graceland parody that he flew to South Africa to film a video for.
“I funded it all myself. So knock on wood I’ll make even a fraction of it
back,” he recently told
Vulture.
“Mr. Jambo” and its budget puts Gordon in a league with other creator-comedians
like Druski who are spending huge amounts of money on professional-level
production to make social videos. Druski said back in May that he spent
$100,000 on an Instagram video about church pastors. In both Gordon’s “Mr.
Jambo” video and Druski’s pastor video, the comedians basically shot a
TV-quality sketch and then shoehorned it into a framing device meant for social
platforms. For “Mr. Jambo,” the thumbnail reads, “no one: / white guys when
they go to Africa:” And in the case of Druski’s video, it has a fake Snapchat
bar across it that reads, “Why did I come to this Mega Church? 😂” Which,
regardless of how funny these videos are, is, frankly, weird.
It’s as if the ambitions — and expectations — of a certain class of millennial
content creator have begun to burst out of the limitations long imposed on them
by social feeds. And the awkwardness of it is fascinating. Especially when you
juxtapose it against the newfound success of Gen Z creators like Kane Parsons
and Curry Barker, who have been awarded the luxury of no longer having to worry
about squeezing a professionally-shot film into a clickable grid thumbnail."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
