‘Extremely effective’ organised campaigns against wind and solar undermining support for renewable energy

Thu, 13 Aug 2026 00:05:16 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://www.theguardian.com/australia-news/2026/jul/30/australians-value-batteries-and-evs-but-renewables-industry-must-earn-trust-of-regions-summit-told>

"Organised campaigns against wind and solar energy have proved “extremely
effective” in undermining community support for renewable energy but enthusiasm
for electric vehicles has jumped after Donald Trump’s attack on Iran, according
to a detailed snapshot of Australian attitudes to the clean energy transition.

The survey found levels of “deep support” for clean technologies were highest
for home batteries and rooftop solar and also improving for major
infrastructure projects such as transmission lines, which have been a target
for critics of renewables.

But support for onshore wind and solar farms had dropped from last year, with
Australians reporting receiving more negative than positive messages about
windfarms.

Rebecca Huntley, a social trends expert who leads the annual Clean Energy
Solutions Index
, said anti-wind campaigns promoted by conservative groups had
been “extremely effective” in undermining community support.

“All that these campaigns need to do is create the perception that other people
think [windfarms] are a bad idea,” she said.

“It isn’t difficult at this stage to get people to think renewable energy is a
good idea. But you can get people to think there is no social licence for a
fast transition.”"

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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